By Veronica Montoya

If you didn’t catch Waffo at the April Commune, you may have seen Waffo clothing in San Diego stores like Rags Fashion Exchange, Mint, and Fresh. This socially and ecologically progressive company originated in San Diego three years ago and is home to many unique indie designers.

You may be wondering what Waffo stands for. The name actually stands for “warm form” which originally came from author and inventor Edward de Bono as an alternative to the word cool. Like Commune, Waffo is against the messages and styles of the Mass media. In other words, if you are considered “Waffo” then you are unique and unsusceptible to peer pressure, which is what tobacco corporations thrive on.

All Waffo clothing is designed and created not based on the current trends of fashion, but rather on what the artists and designers who work at Waffo think of as “classic and timeless.” Their clothing designs are extremely creative and unique and if you take a look at their line of men’s and women’s clothing you can see this. Besides their talent for design, there is another characteristic that makes Waffo clothing irresistible. They produce one of the softest and most comfortable clothing possible.  When asked what their secret is, owner Tully says, “We have a special method of doing a double silicone enzyme wash and we use cellulose based polyester similar to rayon. That’s what keeps it soft, and gets it softer. 100% regular combed cotton will eventually become harsh and loose its softness once all the silicone is washed away from it. We try and make a t-shirt in which you’ll keep wearing it and that’s pretty much all you’ll wear. We’ve even created a few addicts out there who now can’t wear anything else!”

Interested in becoming a Waffo addict? Click here.